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In 2006, site strategy changed, with a new approach of consolidating its position in the market by process of partner acquisition and audience growth.
According to the results in 2006’s half yearly report the income was 80 million roubles.
In January 2006 a number of daily sign-ups had reached 38,000. By the end of 2006 the general number of profiles in the database had hit a reported approximate 8-9 million, out of which 3.7 million were classed as 'active' (visiting the site at least once a month.
At this time, an estimated 45-50 thousand users were ‘online’ at any given time, with user traffic per day of 1.5 million users.